Statoil wanted to find a smart way to reach its ever-expanding audience of those interested in keeping up to speed with the company. SDG developed a unique concept and design for the new service, called myStatoil, tailored to Statoil's key stakeholders. Instead of developing several apps for different target groups, we decided to develop one common iPad app with possibilities for personalization. The service gathers content from all existing Statoil channels and presents what is relevant for each stakeholder group – in a beautiful new interface. Users can watch videos, follow news updates, look up key facts or keep up with exhibitions such as ONS.