The idea is to partially hide my contact information behind a sticker with my website's address. Hope is that the sticker will soon end up elsewhere giving me visibility. Let's say I wanted to try my own viral marketing experiment. However in certain occasions I prefer not to impose on the person receiving my card such a complicated operation. I put many efforts into the typography I designed for the sticker, but what I am
happiest about are the pictures that Filippo Patrese shot for the presentation.