Microsoft requested a massive retail push across all products and across all international markets. We realized the messaging needed to be feature-focused, while demonstrating the ‘evangelical love’ people have for what their Microsoft products ultimately do for them.
We created ‘BuyMyPC.com’, putting the selling in the hands of Microsoft’s biggest fans. In all mediums, real owners effusively gave their own “sales pitch” of their product, expounding its features, why it was ‘the best’ and why everyone else should have one, too.
One production note: Bill not only was Creative Director on this campaign, but acted as video director.
(Agency-Deutsch, Inc., NY)