One of the important factors the egyptian revolution is to change is not only the corrupt political system but should also we need to eradicate and positevely change the corrupt fixed social and cultural beliefs.
The main concept of the campaign is to recorrect/alter some of the traditional beliefs that are the main reasons of slowing down the development of the intellectual egyptian society and that are main causes of holding its progress way back. The project aims for changing cultural misconceptions/beliefs, combat stereotyping/labelling, generalization(breaking the rule), racism. promote social acceptance, diversity/wider perception and human awareness. unfortunately, these misconceptions have nothing to do with education/social class, instead, it have been fixed over the years by the way we have been raised, surrounded by these misleading thoughts. Thus the target group should definetley cover most of ages and social classes of the egyptian population. Complex enough to be appreciated by high class civilians yet simple enought to cope with lower illiteral target segments. Read Less