ALTRAN - Online reputation campain — 2014
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To help the Altran group raise the awareness of its 20,000 Innovation Makers around the world to the importance of their online reputation we designed "Master your reputation", a large-scale campaign launched in january 2014.
We first started asking ourselves who suffered the most from its e-reputation since the beginings of the Internet. The answer was obvious : cats! The lolcats’ phenomenon is the perfect proof. Then, we conceived a playful quiz: “which lolcat are you?”, to check one's level of knowledge and vigilanceas and that works as an introduction to the 5 rules to master one’s online reputation. The campaign’s tone is unformal, sometimes gently mocking, but always kindly.
The Campaign's nerve center is based on it’s dedicated website using fluid grid technology and the numerous additional components (teaser, video, leaflets, banners, posters, Facebook covers, etc.) are widely spread on the internet and social networks.
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And you? Which lolcat are you? Do the test and share your result:
