This unique identity package reflects the mission of Lazizah Bakery + Mediterranean Cafe: to make the world smaller by providing exotic, delicious, nutritious meals and grocery items to the local community. The logo's structure is based on an abstraction of the ma'amoul press, a middle eastern cooking tool. Its detailed, enveloping, circular pattern evokes the idea of bringing the culture of Lazizah's lebanese owners closer through taste, touch, smell and sight. The primary type is set in Egyptian505, which mirrors many of the same shapes and curves of the logo's structure. The main color palette reflects the colors of mediterranean food: the dark purple of eggplant, creamy beige of chickpeas and russet of paprika and cinnamon.
Dimensions Variable, prototypes include: menu, pastry box, shopping bag, take-out container, matchbox and coffee cup