Presenting, 'Keeping The Legends Alive'
An initiative to immortalize the legend of Indian Classical Music. Using the tapes of Pandit Bhimsen Joshi, Ustad Bismillah Khan, Pandit Ravi Shankar, portraits were created. Each portrait was weaved using more than 1100 meters of tape. 4 illustrators worked on each painting more than 64 hours.The tape was seamles from start where it came out from the tape and ended to the DVD. We never loose the rhythm of the lines which creates a drama of light and shadow in the portrait.
These Portraits were then exhibited at ' Sawai Gandharva Music Festival - 2011', india's largest Classical Music Festival. Thousands of music lovers were awed by the portraits and many came forward with tapes of rare recordings that they possessed.
Client: SaReGaMa Music
Project name: keeping the Legends Alive
Agency: McCann
Creative Director: Kunal Mhabadi
Art Director: Kunal Mhabadi, Ketan Mhabadi
Writer: Abhinav Tripathi
Illustrators: Kunal Mhabadi, Anant Nanvare, Satyajeet More, Ketan Mhabadi, Apparao
Photographers: Sandeep Barge
Image touchup: Chirag Doshi
year: 2011