ALT.VFX was called upon to help concept and create the mansions three elaborate main rooms in intricate detail. These include the tree room, spice library and the flaming barrel room.
These concept designs were done before the shoot. Starting with photography from the Prague location we built the rooms first so that both the director, agency and client could get a sense of the scale for how each scene may appear. Once the general layout of the rooms was established they were further conceptualised in 3D to create the surreal environments seen throughout the commercial.
Built entirely as 3D environments the rooms were constructed from over 300 individual CG models.
Leo Burnett Sydney
Chief Creative Officer: Andy DiLallo
Creative Director: Vince Lagana
Creative Director: Grant McAloon
Production Company: EXIT Films
Director: Mark Molloy
Producer: Alice Grant
VFX and Post Production: Alt.vfx
VFX Supervisor: Colin Renshaw
Concept Design : Rowan Cassidy, Brendan Savage
VFX team : Sarah Collier, Chris Conception, Richard Pritchard, Nick Angus, Andrew Palmer, Matthew Chance, Carlo Managhan, Urs Furrer
VFX Producers: Lily Crowley & Marnie Ellis
Grade: Andrew Clarkson, Method Studios
Editor: Peter Sciberras, Method Studios
Music Composer: Ramesh Sathiah, Song Zu
Sound Engineer: Simon Kane, Song Zu