This is the visual timeline for campaign, and its explain my design process as the follow:
- Briefing: the advertiser needs to brief about the product or the service which has to be advertised and doing the SWOT analysis of the company and the product.
- Knowing the Objective: one should first know the objective or the purpose of advertising. i.e. what message is to be delivered to the audience?
- Research: this step involves finding out the market behavior, knowing the competitors, what type of advertising they are using, what is the response of the consumers, availability of the resources needed in the process, etc.
- Target Audience: the next step is to identify the target consumers most likely to buy the product. The target should be appropriately identified without any confusion. For e.g. if the product is a health drink for growing kids, then the target customers will be the parents who are going to buy it and not the kids who are going to drink it.
- Media Selection: now that the target audience is identified, one should select an appropriate media for advertising so that the customers who are to be informed about the product and are willing to buy are successfully reached.
- Setting the Budget: then the advertising budget has to be planned so that there is no short of funds or excess of funds during the process of advertising and also there are no losses to the company.
- Sketching....sketching....sketching.
- The campaign Jornal to define look and feel and sketching.
- Research slogan.
- Discuss the final sketches with the clients and got the first iteration of feedback.
- Keeping sketching and discuss it with the client.
- The execution.
- Send the final designs to print.
- Performance: the last step is to judge the performance of the ad in terms of the response from the customers, whether they are satisfied with the ad and the product, did the ad reached all the targeted people, was the advertise capable enough to compete with the other players, etc. Every point is studied properly and changes are made, if any.
- Briefing: the advertiser needs to brief about the product or the service which has to be advertised and doing the SWOT analysis of the company and the product.
- Knowing the Objective: one should first know the objective or the purpose of advertising. i.e. what message is to be delivered to the audience?
- Research: this step involves finding out the market behavior, knowing the competitors, what type of advertising they are using, what is the response of the consumers, availability of the resources needed in the process, etc.
- Target Audience: the next step is to identify the target consumers most likely to buy the product. The target should be appropriately identified without any confusion. For e.g. if the product is a health drink for growing kids, then the target customers will be the parents who are going to buy it and not the kids who are going to drink it.
- Media Selection: now that the target audience is identified, one should select an appropriate media for advertising so that the customers who are to be informed about the product and are willing to buy are successfully reached.
- Setting the Budget: then the advertising budget has to be planned so that there is no short of funds or excess of funds during the process of advertising and also there are no losses to the company.
- Sketching....sketching....sketching.
- The campaign Jornal to define look and feel and sketching.
- Research slogan.
- Discuss the final sketches with the clients and got the first iteration of feedback.
- Keeping sketching and discuss it with the client.
- The execution.
- Send the final designs to print.
- Performance: the last step is to judge the performance of the ad in terms of the response from the customers, whether they are satisfied with the ad and the product, did the ad reached all the targeted people, was the advertise capable enough to compete with the other players, etc. Every point is studied properly and changes are made, if any.
Some examples of sketching for the animation storyboard.
The final Posters
Flyers
Billboards
Screenshot from website and mobile app
Thank you :)
Portfolio: www.sultangfx.com
Blog: www.dubacreative.com
