Concept
I had to design a package for the hungarian Bakonybéli jam, witch is a high quality, manufactured jam. There was 3 types what I had to design 3 different logos, and different labels: blackberry, hip and mulberry.
I wanted something decorative and elegant, but at the same time joyful, what I wanted to express this with the jelly drops in the logos, and in the illustrations too.

The package box I wanted to look like a tree, and what makes it very elegant, the backround, what is a leaf motive itself, but the falling leaves are make it joyful at the same time.

The main idea was to create a design what every age would like to use, and it would be also good for a present for somebody we love. Read Less