It is a package for the hungarian Bakonybéli jam, which is a high quality, manufactured jam.
There were three types to design with three different logos and labels: blackberry, hip and mulberry.
I aimed at designing something decorative and elegant, but at the same time joyful, expressed by the jelly drops in the logos and in the illustrations.
The package box looks like a tree, representing elegance. The backround is a leaf motive with joyful falling leaves.
The concept was to target at every age, while the design would be enough elegant to suit as a present.
This project is published on BP&O by Richard Baird.