Just as the supermarket‘s presentation of grocery varies in different ways, so you as the consumer, can focus different aspects of your shopping, too: Do you watch the price, the ingredients or the origin of your preferred food products? Can you rely on the given specifications?

We dived into a supermarket trolley to collect facts about groceries for a comparison of similarities as well as differences. See some hidden product details you may haven't known yet.
German version: http://ixtract.de/portfolio-item/lebensmittel