Context
io is a fitness centre that opened in Lausanne in 2009. It covers all aspects of revitalisation (   therapies ), well-being ( activities and rituals ) and beauty care.

What we were asked to do
Create the brand and its total communication environment.

How we did it
The brand created has a feeling of simplicity and balance from its verbal identity to its visual language.

All the communication tools produced translate the same essential principles of harmony in a very contemporary manner. This in-depth work enabled us to design an overall environment which positions the io brand and distinguishes it very clearly on a fast-developing market. Read Less