The client - an office and retail interior design firm – requested me to create the installation to create the new concept about signage planning.
This experimental work was created as I was thinking about the concept of “direction.”
Objectiove:To define a new concept about "Direction"
Target: The spectator of the exhibhition.
The work visualized POVs within a space –“invisible directions”
Using the visual of device of having viewers having to constantly change their points of view, I thread strings between each letter or a word, and had the viewer follow them.
This string is changes color and direction, but it is never cut and is made from one continuous material.