The D’art Design Gruppe has arranged the
annual retailer event Panasonic Convention 2012 with the means of communication
architecture. On the occasion of the 50th
anniversary of Panasonic Europe, the in-house exhibition took place in Hamburg,
the first European Panasonic site in Germany. In the Congress Center Hamburg, D'art Design
created a brand architecture on 2,300 square metres, which intervened with the
congress centre's building. The agency for spacial communication
was able to win the competitive pitch against another design agency in November
2011. D'art Design had already arranged the retailer event in London in 2010.
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