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intervening architecture | panasonic

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  • Intervening architecture
    Panasonic | D'art Design Gruppe | Panaconvetion | Germany, Hamburg 2012 | 2300 sqm
  • The D’art Design Gruppe has arranged the annual retailer event Panasonic Convention 2012 with the means of communication architecture. On the occasion of the 50th anniversary of Panasonic Europe, the in-house exhibition took place in Hamburg, the first European Panasonic site in Germany. In the Congress Center Hamburg, D'art Design created a brand architecture on 2,300 square metres, which intervened with the congress centre's building. The agency for spacial communication was able to win the competitive pitch against another design agency in November 2011. D'art Design had already arranged the retailer event in London in 2010.
  • Photography
    Tobias Wille