IDEELI.COM
Creative direction for ideeli.com (now Ideel.com), a members-only "flash sale"
shopping site. Projects completed include: site redesign, branding strategy,
press & sales collateral, packaging and art direction of shoots.
Roles: Creative Direction (Lead Creative), Design, Production
Press Kit
Print ad for Footwear News CEO Summit 2011 (ideeli was a sponsor)
Broadsheet design for inclusion inside shipping packaging
Art Directed company portrait for INC Magazine (ideeli was named #1 fastest-growing private company in 2011)