We launched iShares' new product with a series of "provocatively simple" Ads using iconic visual, simple headlines and stunning factoids about china's economy. The campaign climaxed with a guerrilla event generating lots of buzz and PR in Hong Kong and the financial community at large.
Client: iShare Hong Kong
Agency: Wieden+Kennedy Shanghai
Art Director: Joseph Lau
Core Designer: Howl Lee
Agency: Wieden+Kennedy Shanghai
Art Director: Joseph Lau
Core Designer: Howl Lee
Supporting Designer: Jack Wang / Super Zhang
OUTDOOR
GUERRILLA EVENT
