There was an abundant supply of action photography which was kept up to date by the team photographer, these photographs where fed into a pool of fullscreen background images which kept the site looking fresh.

The site was designed to help supporters and clients follow the progress of the team. Registed clients could log in and register for sponsored events along the tour.

The Phonak/iShares team had its own brand of bike, the BMC the site was also used to highlight the competitiveness of their machine.

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