Not my most lucrative client, iDEAL gives me more or less free hands to do what I want. I’ve more and more focused on creating a label style, though I sometimes digress from it. As a designer it’s a great privilege to be able to work on something longterm. It gives you time to develop ideas.
1. Cassette cover for American noise drone artist Kevin Drumm. A challanging piece of audio. I wanted a clean and strict cover to contrast the violent and sometimes spastic sound contain on the cassette. At the same time I wanted to symbolize the monolithic qualities of it, hence big black blocks at times intersected by white lines.
2.Free The Jazz was quite a challange. I was given orders to do something positive, since that is the basic message of the record: experimentation, connecting musicians. It took me quite a bit of sketching before I managed to channel it in the emblematic logotype on the front.
3. A dark, ritualistic album of percussion and drone. Both BJNilsen & Z’ev hold very special places in my heart, musically and it was both an honor and a challenge to do this artwork. Since I was so familiar with both artists I didn’t need a lot of time or thought to do it. I just listened and followed my intuition. It would seem to me that the logotype, with it’s black tentacles is trying to capture the listener and drag him or her down into a black pit of misery, but that’s an after thought.
4. Various posters & flyers for iDEAL events. I am rarely afforded any amount of time to do these, so I usually go with intuition again. The whole black and white concept came about by necessity, the budget rarely affords anything but greyscale digital printing, but to me the monochrome pallet suits the iDEAL Organization perfectly. It’s somber and powerful.
5. 24 Hour Drone People started as an event in Stockholm, Sweden last year, where a long line of prominent drone artists where invited to perform in a marathon live set, lasting 24 Hours. This was meant as a tribute to american composer LaMonte Young and to the drone itself. The mark conveys a sense of longevity, the layers and the slowness of the drone while the visual language of the flyer suggests a revolution, in this case of the mind where music is transformed from mere entertainment to a prolonged experience.