Campaign for iCoke.ca to create awareness around the 2010 Olmpics to live active and green and drive users to the contest site. Winners who encompass this lifestyle are able to enter the contest for a chance to carry the Olympic flame in their town or city as the flame makes it's way across Canada on it's way to Vancouver.
Users are able to interact with the banner by holding the flame and moving it around the screen illuminating the text as they read the banner. Once they get to the end of the text a transition automatically happens. We use the brightest part of the torch to segway into the map which shows people who have entered the contest. The more people that enter from each area in the country, the brighter that area will get (on the website not the actual banner). From here show the final lock-up screen and CTA.