Seemingly simple integration of glyphs representing the company's name into a strong and bold monogram. Also included symbolism of a key to represent the company's skill at solving their client's problems.
Purple was chosen to differentiate the company against its competitive landscape. All of their competitors use blue or red, so we went a slightly different direction and picked purple: a regal and respectable color not often used in technology fields, meaning i3 Solution would stand out against the rest.
Their name isn't supposed to have an S on the end. That's on purpose.