conceptualizing the redesign of the Serenity range, a judgment was made to
tailor it towards a high end minimalist approach. Rounded labels and flat shaped bottles were
chosen and new fragrances were added. 'Apricot and Honey' was designed in
yellow giving the appearance of a beautiful glow and the 'Lavender and Chamomile'
soap adds to the existing balance of the range. A brand icon to draw the range
together was also attained through use of the Clarendon font to write the name
‘Serenity’ and the addition of a small flower symbol.