February, 2007 / CP Proximity
project: Birthday customers greeting.
creative team: Eva Santos, Xavi de la Cruz, Iñigo and Raul Castro Gª Uclés.
description: Audi customers received a birthday card apparently normal. However, age by which they were welcomed was always lower than the real. According to investigations done by Albert Einstein, it is shown that in movement the time passes slowly. According to this theory, then one could argue that driving time passes more slowly and therefore does not advance the age at the same speed. Audi customers receiving this original greeting and what at first seemed a classic turned into a curious and amusing anecdote.
pieces: Mailing, e-maling, personalized online experience.