Alicia Velázquez and Pablo Rica from I
N TRANSITION asked me to design the logotype for their last creation. 'grow' is the name of a modular and versatile texture suitable for any kind of interior space, it can be a curtain, a light wall or a lamp, it depends on the creativity of the user. Also, it's produced with environment friendly materials.
'grow' consists in a set of pieces, designed in a parametric way, that assembled together create an organic shape and texture rather than rigid or geometric.