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*green is easy

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  • *green is easy
    Graphic Design II
  • Brief
    Create a brand identity and collateral series for a social campaign of my choosing.
    I wanted to focus on a campaign that people of all ages could participate in and feel like they are making a difference. Many people are aware of environmental issues, but they don't believe one person can do much to change the situation. Thus I chose to depict simple, easy ways that anyone can be environmentally friendly. The designs are easy to understand, have a clear call to action, and illustrate the impact of one simple change.
  • The logo is straightforward and easy to understand, just like the brand and campaign.
  • Posters should be put in areas where the objects shown are used. One encouraging the use of reusable bags should be in a shopping district, one for CF light bulbs should be in area that uses many lights, etc.
  • The animation features a catchy tune and simple behavioral changes to help the environment.