- Goldpoints Plus - Loyalty ProgramThis newly rebranded global hotel loyalty program successfully launched in 9 languages and is used by over 1000 hotels of the Carlson Family of hotel brands in 70 countries.
Introduction by Randy Peterson, publisher of the "InsideFlyer" magazine devoted to frequent travelers, offering news about business travel and airline, hotel, car rental and affinity credit card programs.
- _____________________________________________________________________________________Annual Elite Status "Thank You" gift MailingsiPod and Garmin GPS give-away to all "Elite Status" goldpoints plus members.
- Acquisition AdsMagazine acquisition ads to increase goldpoints plus membership enrollment
- "Do the Math" Ad Campaign - Email, Print and MicrositeAn invitation to compare goldpoints plus' earning structure withthe top global, frequent hotel guest programs (Hilton HH, Marriott,Starwood, Priority Club)
- Promotional AdsMagazine ads promoting special member offers.
- Promotion Campaign - Email & Printcreative approach:Leaving home on a business trip is a lot easier when you know you are getting something great out of the deal. It lets our members turn the hotelstays they have earned during the busy business travel season into afour-night family vacation anywhere in the world.
- Promotional e-Zines in 4 Languages
creative approach: Themed, quarterly e-zines providingvacation ideas and make it easy to book a trip with some special offersand benefits that only goldpoints plus members receive.
These e-Zines received an IAC award in spring of 2009
- Print & On-line Sweepstakes Promotion"What would you do with a 100,000 goldpoints?" Sweepstakes promotion to boost North American enrollment numbers.
- e-Template Developmentfor all promotional emails, e-statements, e-zines and online employee newsletters.