In our fifth semester at Billy Blue one of our assignments for our packaging subject was to produce a range of packaging for fruit under an already existing brand.
In groups we were chose Nestle as a brand that we would produce our packaging solutions for. My group chose Nestle and I choose to package berries. I decided that the best way to sell the product was to highlight one of the advantages of berries, which in this case was their low-gi characteristics. I strived to achieve the visual qualities that has made Nestle such a household brand, that is, to create a packaging solution that would not seem out of place in your fridge, but to create a visually appealing solution with an innovative and unique shape that would create interest in a product that isn’t usually presented in this manner.