fuseSport is a blend of consultancy and SaaS(Software as a Service) that provides an out-standing business solution for the registration,accreditation,and administration needs of anymulti-sport / multi-discipline event.
Is the complete tool to run your majorsporting event. Online Registration is just thestart. Our comprehensive suite of moduleshave been tailored to meet the end-to-endrequirements of multi-sport and mass partici-pant events.
It was very important for this project to create an imposing brand that would emphasize their value and product, based on sports background. The symbol stands for representation of a cloud system and it is divided so that each partmakes a balanced symbol representation for cloud and the idea of socially connected andsoftware. The sans serif style was favoured for its flowing quality and ability to render a balance and symmetry that is complementary to the fuseSport symbol. And the oblique characteristic it isrelated to the sport.
Orange and black was the primary tool for design. Later, for modules, each module was set up with a color.
The whole branding process was complemented by a web design brand manual standardizing the use of the new identity.