Project for MA Graphic Branding and Identity unit 1.
The circle, thanks to its properties that make it unique, has been considered since ancient time sign of perfection, a sacred and magical symbol.
Even in the most ancient cultures it represented the divine, the supernatural, that which is spiritual and not of this earth.
In Western cultures, and many of the Eastern, circle represents the god, also connected to the light, the stars and planets.
The circle shape is very closely linked to religion and the world of magic, in fact, many magical and religious symbols were drawn from the circle, because of its meaning and its unique shape.
Three books, the first is about the circle, experiments on the shape and researches about the meaning of the circle in religion; the second is an essay about the brand and the product; the third is a major project proposal, how to create a platform to advertise the social communication.