- June, 2003 / Adstore Young & Rubicam
project: Promotion of card use.
agency: Adstore Young & Rubicam .
creative team: Pablo Meyre and Raúl Gª Uclés.
description: Promotional campaign to promote the use of credit card instead of cash.
pieces: Spot TV, Press, posters, POS material.
- When paying the bill at a restaurant, the two hands of one person facing a hectic battle to see who pays. One wants to pay in cash and another with card. "Now all hands want to pay with the card Euro 6000. There are thousands of free shopping! Euro 6000, there’s nothing so effective".
- Print campaign to congratulating the winners.