“The power of print!” – At the drupa 2012 from the German
Pulp and Paper Association, Verband Deutscher Papierfabriken e.V. (VDP), joins
forces with the Print Power Initiative to highlight the importance of print as
a key medium in the digital age. “The power of print” initiative is driven home
by an architectural concept devised by D’art Design in which key elements of
the campaign are translated onto the VDP trade fair stand. The architecture
communicates the VDP theme in a conspicuously large, three-dimensional feature:
“I am the power of print”. Oversized typescript blocks in the campaign colours
black, red and white graphically integrate the campaign style to create spatial
structure.
As a further central theme, the VDP focuses on networking
the print medium with electronic media. A narrative wall takes up the medium of
blogging in a large graphic to provide a visual reference to linking digital with
print media. Big QR codes instantly explain the effect of crossmedia with print
and online elements.
The VDP stand is available to representatives
of the entire print value chain as a drop-in point and contact platform. Various
individual events including talks and other activities
mix of style cultures | adidasArchitecture, Exhibition Design, Interior Design
people. nature. technology | schuecoArchitecture, Exhibition Design, Interior Design
changing spaces | d'art design gruppeWeb Design
125 years aeg | electroluxArchitecture, Graphic Design, Interior Design
room of contrasts | grundigGraphic Design, Interior Design
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