- fail-ure®A Serial Cut™ brand
- Fail-ure® is the definitive name for the new t-shirt and sweaters brand designed by the Serial Cut creative team. The Fail-ure® products can only be purchased online. A collection will be released once per year, unifying the Spring-Summer and the Fall-Winter in a single collection. The styling and photography for this first collection, Carnaval Sportif, was done by Robert Bartholot.