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Bēhance

Ежевика/Blackberry Identity

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  • This project is a diploma project and presents the creation of the identity and elements of packaging for a russian healthy fast food cafe called "Ежевика" (Blackberry). The target audience are people who live in a city, have a busy active life but care about their health. The main idea of the project was to make the identity which would reflect the simple light atmosphere of the cafe, to show an availability of the food. The logo can be transformed when it's needed in several ways whether to use it for documents and business cards design or for packaging.