ev3, Marketing Communications, Consultant
Various projects I've worked on while working with the Marketing Communications team at ev3 beginning in March 2011.
Various projects I've worked on while working with the Marketing Communications team at ev3 beginning in March 2011.
Covidien, a leading global healthcare products company, acquired ev3 in the summer of 2010. This employee appreciation award was one of the first ev3 communications that implemented Covidien brand messaging and style.
Creation of an informal brand audit in the form of large poster size brand maps separated out into key areas and product lines of the company. The exercise and posters proved useful in making key decisions that led to the kick off of the transition of the ev3 brand into the Covidien brand.
ev3 product packaging design, integrating key Covidien design elements. Setting the stage for other product lines to make the transition into the new brand.
Working with a third party research firm, I designed this brochure to highlight key findings that supported the effectiveness of one of ev3's key plaque excision products, SilverHawk.
Creation of an InDesign template with tables and style sheets for use by ev3's International Marketing Communications team.
Creation of an InDesign template with tables and style sheets for use by ev3's International Marketing Communications team. Along with the layout template I also provided all photography which consisted of 13 competitive products for comparison and evaluation.
