We're Hispanic, We're Different.
Televisa, one of Mexico's media giants, tapped our agency to create a campaign to launch their new portal website esmas.com. They wanted the website to be a destination encompassing all things, from cooking to sports and from entertainment to news. We created a campaign that spoke to U.S. Hispanics in a way that celebrated the differences between the American Anglo culture and the Hispanic culture our audience came from. The client loved the campaign and embraced it completely.