Emotional landscape
Grundig | D'art Design Gruppe | IFA 2008 Berlin, Germany | 2200 sqm
Grundig | D'art Design Gruppe | IFA 2008 Berlin, Germany | 2200 sqm
At theIFA 2008 the Grundig brand appearance was marked by liveliness and dynamicswith a clear focus on the arrangement of the products. For that purpose, freespaces were created on 2,200 sqm with the architectonic means of landscapes.The space-defining element of the “Emotional Landscape” are white high hollowpoles that spread over the whole presentation area. Thanks to theirmultiplication and additive composition, the poles achieve a visual landscapewith isles and free spaces. They create communication zones and lead thevisitor from one product zone to the next.
Thestand’s communication takes place from the outside to the inside. Surprisingpaths guide the visitor into the Grundig experience world and graduallydisclose the diversity of the brand Grundig. The different product areasdynamically adapt to the “Emotional Landscape”. In doing so, every arrangement follows its own dramaturgy andform language; according to the context it is adapted to the individual productfeatures and needs. For every productzone a new product world, which is closed in itself, is created. Integratedinto them, there are interactive stations, in and on which the visitors canexperience the technical advantages of the Grundig product highlights.
Thestand’s communication takes place from the outside to the inside. Surprisingpaths guide the visitor into the Grundig experience world and graduallydisclose the diversity of the brand Grundig. The different product areasdynamically adapt to the “Emotional Landscape”. In doing so, every arrangement follows its own dramaturgy andform language; according to the context it is adapted to the individual productfeatures and needs. For every productzone a new product world, which is closed in itself, is created. Integratedinto them, there are interactive stations, in and on which the visitors canexperience the technical advantages of the Grundig product highlights.
Photography
Jörg Hempel
Jörg Hempel
