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  • All of Globo Organizations have always been aware and present on the brazilian education scenario. In spite of having many informational channels and social programs, the company hadn't any significant audience on ComScore's "education" section because all of those initiatives were on the "news" category.
    This project aims an educational focus with a different approach: It must be an online service to help people to study and pass brazilian exams which are needed to anyone who wants to get into college.
    No bullshit. Just what they really need to know!
    We're not completely done but  you can already see some results here ;)
  • Project and Process
    We should build a whole new product, different from all categories that already exist at to fit student's needs. 

    Research and learn about  user's mental model; Personas and scenarios study; Define what the product is and what it is not; Define the kind of content we should or should not have; Set the product sections; SEO focus ++;
    Design CMS experience; Assure consistency within the whole product; Communicate the product vision to our partners; Minimum ontology definition

    Techiniques and Artifacts
    Sketches, Wireframes, Flow map, Functional documentation, Branding board
  • Content
    An overview of what we should offer considering the user's focus
  • SEO
    To grow on this segment we needed to make our content findable. This was a very important part of the project so we started by thinking of SEO on our structure too. We knew that a common scenario to the students is to use Google to take their doubts. We decided that they must be able to go from the general (matters) to the specific (content) or reach the specific by search and continue his research from this point.
  • Macro and micro wireframes definition for two different pages