- All of Globo Organizations have always been aware and present on the brazilian education scenario. In spite of having many informational channels and social programs, the company hadn't any significant audience on ComScore's "education" section because all of those initiatives were on the "news" category.This project aims an educational focus with a different approach: It must be an online service to help people to study and pass brazilian exams which are needed to anyone who wants to get into college.No bullshit. Just what they really need to know!We're not completely done but you can already see some results here ;)
- Project and ProcessGoalWe should build a whole new product, different from all categories that already exist at Globo.com to fit student's needs.
Research and learn about user's mental model; Personas and scenarios study; Define what the product is and what it is not; Define the kind of content we should or should not have; Set the product sections; SEO focus ++;Design CMS experience; Assure consistency within the whole product; Communicate the product vision to our partners; Minimum ontology definition
Techiniques and ArtifactsSketches, Wireframes, Flow map, Functional documentation, Branding board