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  • Rebranding edge
    Though the logotype is unremarkable in itself the branding works simply by a rule that one always uses an edge - not only illustrating the literal meaning of the word but also going someway to articulating the agency vision. Part of the challenge was also to ensure each division of edge is clearly defined and yet has common ground.

    The coloured lights evolved from refining the 5 key things that we wanted to say about the company and representing them in some physical form. Rather than using 3d renderings we opted for the imperfect and actually had the lights made in neon.