eMobile Audio Identity
Running since June of 2010 we composed the audio identity for eMobile. The audio was designed to reflect the simple and care-free approach to choosing a new mobile tarriff. The piece also had to fufill the classic role of the jingle, being catchy and memorable enough to form a positive association with the brand, but not so twee that it becomes annoying. The suite of audio comprised the main theme and variations there of, also the mnemonic (the memorable last few notes) & actual handset sounds.