A differentiated (vertical) customer experience for buying diamonds and engagement rings - offers a premium shopping experience for certified diamonds, on par with the best in the class of online retailers. Over 12,000 certified diamonds and over 900 ring settings available at launch.
The Diamond Ring Designer application was a rich learning opportunity for all stakeholders involved: Inventory On boarding, Catalog, Categories, Search, RTM, Paid Search, Natural Search, Experimentation, View Item, Check Out, My eBay, Customer Service, Seller Communication, Analytics, Business Development / Supplier Relationship Management, and Legal.
Diamonds project set a significant platform milestone in eBays exploration of verticals and differentiated customer experiences. Diamonds pilot was a poster child for the next generation technology stack Application Services Platform.
I developed the initial concept and designs. I have a patent filling for the Diamond Configurator design for providing a unique experience in online diamond buying.