Business & rush in this era because of work and everyday activities makes people have a habit of procrastinating in drinking water. Moreover, not few people don’t like to drink water. As a consequence, a big part of society have problems in consuming water regularly. Especially college / university students, many of those who like to postpone in consuming water. Although knowing that drinking water is essential and healthy for their body. In fact, two thirds of human body consists of water. Brain consists of 90% water, blood 83%, muscle 75%, and bone 22%.
Because of that habit, the body is becoming more vulnerable to disease that is caused by lack of consuming water regularly. Such as headache, migraine, constipation, digestion problem, early aging, stroke, heart disease, cancer, and many more that people commonly don’t know.
That’s why this campaign is made. The idea is to remind, increase awareness, and tell people to start drink more water, more often, without waiting for the thirst to come. Because if we already thirsty, our body already come thorugh deficiency of liquid.
this is the logo
this is a magazine ad, the left is for men’s magazine, vice versa
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website : starter
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