To commemorate a successful and rewarding 2012, Boldinc collaborated with the De Luca family – producers of arguably Australia’s finest Limoncello – to handcraft a limited edition piece that innovatively captures the spirit of both companies.
The result is Dell’ Albero Limoncello – a refreshing tipple for an Australian Summer.
A traditional Italian liquor, Limoncello has long been crafted from secretly guarded family recipes handed down through generations, such as with the De Luca family. This tradition resonated with our very own Boldinc family, which led to further exploration into the history behind this classic liqueur.
Our journey introduced us to the Dell’ Albero way of handcrafting Limoncello – from the very finest lemons. The fact that the name Dell’ Albero translates to ‘from the tree’ seemed beautifully fitting and seamlessly validated our choice.
Inspiration for the packaging design was derived from the very orchards that bear the lemons used to make this unique liqueur. By way of tradition, the base of each lemon tree is coated with white paint to deter crawling insects from reaching the fruit.
Inspired by this clever technique, we sculpted a white ceramic base resembling the tree trunk. This base is an integral part of the design and provides a functional purpose by acting as both a stand and ‘chiller’ for the bottle when placed in the freezer prior to serving.
Two ceramic shot glasses accompany the cooler base and are shaped as the nodes of a tree branch. These can also be stored in the freezer for an icy cold nip.
A slender, frosted flint bottle displays the vibrant hue of the Limoncello and is finished with the same handcrafted quality as the liqueur itself. White packaging twine (similar to that used to bundle harvested lemons), coils around the sleek neck where three labels rest. The labels act as glimpses into the story and tradition behind Dell’ Albero Limoncello and are debossed in two colours printed on natural cotton stock using traditional Letter Press techniques.
Finally, the bottle is hand-finished with white sealing wax to complete this refreshingly unique offer – capturing the essence of summer.
Dell’ Albero Limoncello is as much about sharing an inspiring story as it about creating a delicious and refreshing drink. This rich tradition and passion is now passed on as a gift from our family to yours.
Design Agency – Boldincreative Ltd Pty
Creative Director – Jon Clark
Design Directors – Kent Walker, Jarrod Robertson
Designers – Luca Uboldi
Finished Artist – Matt Morris
Copywriter – Andrew Georgiou, Copy&Co.
Printer – D&d Letterpress