FADU represents dynamism, union, strength, intelligence,
competitiveness, and challenge. We proposed to create a system that
structures FADU and conveys professionalism, dedication and seriousness.
Each modality has a signature attached, creating a structure to the
level of an Olympic organization. Such approach, allows to grow this
identity communicating efficiently in internal and external fronts.
Combining those concepts above with a representative element of sport
and success, we were able to develop a strength and dynamic shape
inspired by a laurel wreath geometry.
We also studied mathematical systems to create rules that would unify all the elements.