Branding and packaging concept
°cdrop cooling towels are premium high-tech towels for athletes and other sporty people. The towels keeps you up to 20 degrees cooler than the outdoor ambient temperature. Performance suffers when you overheat, but with °cdrop are you able to maintain your competitive edge. Innovative teqhnology provides instant cooling while enduring outdoor heat and/or high levels of physical activity, simply by soaking the towel in water. °cdrop cooling towels are made with durable, eco-friendly super absorbent fabric. The towels packaging is inspired by cylinder shaped drinking bottles and feels like a natural supplement to the workout.