:caum identity
- CAUM – Coro Académico da Universidade do Minho is the University of Minho Academic Choir, established in 1989, in Braga. Its founding artistic director was Fernando C. Lapa, one of the most prominent contemporary Portuguese composers.
- Concept
- Branding 2010–2011
Pins with verses from the University of Minho Hymn and literary excerpts from choir members:in the euphoria of living . these years are a voyage . today I am the top of the mountain . we, the ones who remain original
- Heraldry 2011
- University of Minho Hymn 2010
- Hyacinth flower
- University of Minho Hymn Stationery
- CreditsCreative Direction – Álvaro Áspera
Design – Álvaro Áspera, Joana Hartmann
Photography – Joana Hartmann, Rui Paulo TeixeiraPhotography Art Direction – Álvaro Áspera
Technical Edition of the Scores – Rui Paulo Teixeira - Cultural References
Aeschylus – Prometheus Bound
Ovid – Metamorphoses - Institucional References
Francisco Providência – University of Minho Brand
José Manuel Mendes – University of Minho Hymn Lyrics
José Rodrigues – Prometheus, sculpture in the Gualtar Campus of the University of Minho
Manuel Artur Norton – University of Minho Coat of Arms
Project submitted to: Brand/Identity Design Celebration, presented by USV
Aspera Hartmann :: Corporate and Brand IdentityGraphic Design, Branding
ConceptographyCreative Direction, Graphic Design, Branding
CinematographyCreative Direction, Cinematography, Visual Effects
Jardins Alfacinhas :: Corporate and Brand IdentityBranding, Graphic Design
Hartmann Associados :: Corporate and Brand IdentityBranding, Graphic Design
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