After inheriting Maria Sharapova we were able to blow the campaign out in many directions thanks to a client hungry to get their digital cameras to #1, some nice work by our planner, Sara Bamber and xtra effort from Joe Pytka.
The campaign included TV spots, print, online, online contests, events both at fashion shows and at tennins events and even a Dolce stuffed animal given away for charities and at tennis tournaments.
Oh yeah, we made Canon digital cameras #1, beating Sony.
The first piece was done for a Canon sales meeting.
You'll see why the sales force loved it.
The campaign included TV spots, print, online, online contests, events both at fashion shows and at tennins events and even a Dolce stuffed animal given away for charities and at tennis tournaments.
Oh yeah, we made Canon digital cameras #1, beating Sony.
The first piece was done for a Canon sales meeting.
You'll see why the sales force loved it.
