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cadbury dairy milk (Shubh Arambh)

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  • Cadbury dairy milk 
    Shubh Arambh

  • The title, “Shubh Aarambh”, which translates to auspicious beginning, is a typical phrase used in India when beginning something new. Cadbury Dairy Milk chocolate has taken upon this tradition, so well rooted within the heart of India, as the center of its campaign, where they have conveyed a message, that Indians eat something sweet when starting something new and nothing can be more auspicious than Cadbury Dairy Milk. The rangoli is a traditional pattern made, whenever starting something new, or on special occasions. Taking this concept in mind, I have come up with my own designs and concepts for the rangoli and the campaign.
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