butter LONDON came to GIRVIN in need of an identity evolution. They desired a sleeker, more sophisticated logo to portray their new and desired brand direction. Competing in international retail spaces such as Douglass, Dillards and Nordstrom they needed a logo to stand next to their well-aligned counterparts. This was not to be a revolution of the brandmark, but rather a re-vamp to better portray their company as a luxury brand. GIRVIN sharpened the serifs and detailed characters to create consistency. We condensed the type for a heightened level of sophistication that would play in the marketspace of luxury beauty products.