With this I participated in a national-wide contest in Mexico, it won!
I was drawing this and that, trying not to look at that old logo they've been using for decades. And so I didn't look, but I tought of one thing they were doing... instead of calling it Association of Bankers in Mexico, they became Association of the Banks in Mexico. Now more related to the institution and not the people involved.
So I figured they were going to need a friendly, not uptight image to balance that fact. And at the last minute I asked my little brother, which one do you like most? he picked this and moths later I was receiving an award.!
- Freelance - DF, México