bom craft beer co.
Product Identity Design
Bom beer is a premium craft brewery set out to influence the transition of women from wine drinkers to quality beer enthusiasts. Through the use of narrative illustrations that communicate the flavor qualities of each beer, Bom proves that beer can have just as much personality as the women who drink it.
'Boming' the wine section. Placing simple eye-catching posters in the wine section of liquor stores to direct attention to presence of Bom beer as an alternative option to wine.
App designed to suggest best beer flavor for you based on wine characteristics you enjoy as well as a map that suggests pubs, bars, and liquor stores where you can find it.
Interactive bus stop touchscreen that turns from sensored mirror to camera once audience stands in front of screen. Screen displays the audience’s photograph then turns photo into line art. This allows the audience to make their own beer bottle design with them as the focus, consequently engaging the audience to interact with the brand at a very personal level.
