Fin Design + Effects collaborated with ColensoBBDO to create the latest BNZ brand campaign which was directed by The Glue Society for Revolver Films.
The story follows the life of a dollar coin, from when it is freshly minted, through all the journeys and transactions it will find itself in during its lifetime. My role was to give overall project supervision, animation direction for the previz and design and conceptualise various scenarios seen throughout this 90 second commercial.
- 90 sec commercial
Below is the animated "Dream" sequence appearing half way through the commercial. My role was to direct this animated scene to showcase the adventures our BNZ coin experiences, while also compositing this scene using After Effects.
- Coin Dream sequence
Coin Dream sequence concept boards
This previz example was made before the shoot as an interpretation from illustrated storyboards.
Many ideas and scenarios were explored to show both client and the director what could be shot correctly in camera using macro lenses, and what would need to be solved in CG
Creative Director: Nick Worthington
Production: Revolver Films
Director: Gary Freeman / The Glue Society
Post Production and VFX: Fin Design + Effects
Executive Producer: Billy Becket
Producer: Morgan MacCuish
Design Direction, Previs & Supervision: Brendan Savage
Shoot Supervision: Jonathan Dearing
Flame Artist: Richard Betts
Head of 3D: Stuart White
3D Team: Wayne Howe, Alex Weight, Matt Hermans, Tim Streets, Joe Wu, Jonathan Dearing, Sebastian Greese
Colourist: Ben Eagleton